Consumer Digest Votes MIO Drive Heart Rate Monitor Watch a Best Buy

Contact:

Jenn Fox, MIO Watches, Marketing Department

jenn.fox@miowatch.com

VANCOUVER, BC- March 27,2009 MIO Watch is proud to announce that the MIO Drive Heart Rate Monitor Watch has been voted a "Best Buy" by Consumer Digest in the February 2009 electronics issue. The MIO Drive is described as having "exceptional value in today's highly competitive marketplace." This award is highly sought after, awarded to fewer than three percent of the competing models in any given product category.

The MIO Drive is an ECG accurate strapless heart rate monitor watch which boasts many exceptional features including a visual indicator of exertion level based on your heart rate, age, gender and weight. The MIO Drive also calculates the calories that are burned during exercise and is designed to be used with the 3500 Calorie Club, an online weight loss program that is based on the fact that losing 3500 calories is the equivalent of losing a pound of weight. The 3500 Calorie Club is free to join and is designed to help you reach your weight loss goals. Have weight loss or fitness questions? Get answers from master trainer, Tom Seabourne, and other 3500 Calorie Club members in the online forum.

The MIO Drive is the perfect work out partner, and the ultimate fitness tool; it will track the calories that you have burned weekly and monitor your heart rate. The MIO Drive is a great addition to any fitness routine or just as an everyday health management tool.

Consumer Digest magazine is an American magazine that judges products and issues the well known "Best Buy" award. It has the circulation of 1,250,264. The companies that receive the awards are found to have the best quality products for the most reasonable price. Other notable companies that have received awards are; Bridgestone Tires, Brinks Home Security and Mercury Automobiles.

About Physi-Cal Enterprises, Makers of MIO Watch

Physi-Cal Enterprises is a pioneer in health and fitness innovation. The company was the first to invent the fitness watch sans chest strap to monitor heart rate, ECG accurate, and calories burned. The company has ten model watches on the market and plan to launch three more in 2009. MIO Watch are available at retailers nationwide or online at http://www.miowatch.com

-30-

For more MIO Watch Press Releases, click here http://www.miowatch.com/node/171