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Jenn Fox, MIO Watches, Marketing Department

jenn.fox@miowatch.com

MIO INTRODUCES MioPINK MOTIVA TO BENEFIT SUSAN G. KOMEN for the cure - Amazon.com And Dick’s Sporting Goods Named Exclusive Retailers

VANCOUVER, BC, October, 2007 – Physi-Cal Enterprises, makers of MIO ECG Accurate Strapless heart rate watches, have announced that 10 percent of the retail price of all MioPINK Motiva watches will be donated to Susan G. Komen for the Cure. MioPINK Motiva is the sister watch of the newly launched MOTIVA and features interchangeable pink and black with grey watch bands to further MIO’s support of breast cancer awareness. MioPINK Motiva is priced at $99.99 and will be sold exclusively at Dick’s Sporting Goods and on Amazon.com.

The new MioPINK MOTIVA is part of the EUROFIT family of MIO watches. Its Italian design presents a stylish, bold look that will have consumers wearing them throughout the day to help monitor hear rate as well as calories consumed and calories burned. MOTIVA also features MIO’s signature 3500 Calorie Countdown program to help users lose weight sensibly. 

Additionally, the MioPINK Motiva has impressive functionality with a heart rate recovery timer and fitness test, built-in walk/run program, five (5) exercise timers, visual exercise intensity monitor and increased water resistance for swimming capability.

For more than 20 years, Susan G. Komen for the Cure has been a global leader in the fight against breast cancer. This foundation works through a network of US and international affiliates to support innovative research and community outreach programs. Susan G. Komen for the Cure hopes to eradicate breast cancer by funding research grants and supporting education, screening and treatment projects around the world.

About Physi-Cal Enterprises, Makers of MIO Watches:

Physi-Cal Enterprises is a pioneer in health and fitness innovation. MIO is the world’s first lifestyle watch to accurately measure ECG heart rate without a chest strap.  By the end of 2007, the company will have ten models of heart rate monitor watches available at retailers nationwide and on the company Web site.  To learn more about MIO, visit www.miowatch.com.

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